Choices “Part-Two”
Feb 18
I heard an interesting speech recently on what affects people’s buying decisions. The argument made was that people don’t buy based on the “what” it is you do so much as the “why” you do what it is that you do what it is that you do. In other words, when customers can “feel” the love or passion behind a product or service, they are more likely to be attracted to buying. A perfect example is a product that a local endodontist invented, which never made it to American households. It is called “Save-A-Tooth.” It makes perfect sense that every parent should purchase this kit for $14.95. In addition, every major pharmacy should sell this. The kit contains solutions that you place a knocked out tooth into and it keeps the tooth fresh so that a dentist can save the tooth for up to four days! Not one major pharmacy…